Plan vs. Review – or Both

By | Blogpost, Food for thought, habits, management, purpose | No Comments

Welcome to another opportunity to shed some light and learn some tips and techniques, strategies and some insights for the week ahead.

So, what do we do? Do we go planning or reviewing – is the question for today.

What do you do? Do you plan, or do you review?

Coming up to our next intensive where we bring all our clients together to go through a couple of these different strategies. And obviously, I’ve been working with a lot of clients over the last week.

So the questions comes, do we plan or do we review?

And the answer is both! Alright!?

Because what happens is, we can’t plan unless we review. We can’t review unless we plan. It sounds like a funny concept, and it reminds me of the question about which comes first – the chicken or the egg? But it’s so true. Let me explain.

How do you know where to go, if you don’t review where you’ve come from? Are you familiar with the saying about hindsight being 20/20?

The review isn’t so much about beating ourselves up on what we did wrong, or the things that we could have done better. That’s not the point in doing all of this.

While it’s true that we should not ignore our wrong decisions in the past so we would not repeat them, let’s not spend so much time on that during the review process. It’s getting the key wins, it’s getting the key lessons, getting the key aha! moments.

Once we get the review underway we can take a look at the different patterns and the different things that we need to change. We take that into consideration and start planning ahead. Armed with the knowledge of what works, and what doesn’t, we look at our vision and plan what steps to take to make that vision into a reality.

So, again – planning or reviewing? Do both!

The four core questions that we need to go through during a review:

  • What’s working?
  • What hasn’t been working?
  • What are the key lessons?
  • What do we need to be doing differently?

When we’re planning, we’re obviously seeing the big picture ahead. And then, we start to reverse engineer back to the key KPIs that we need to be achieving and also the three key projects that we will be working on.

Hope you learned something today. Love to hear your thoughts by commenting below.

Onboarding New Team Members

By | Blogpost, management, purpose

There is a great YouTube clip by the gentleman called Joey Coleman.  He talks about onboarding the first 100 days for your clients.

Now, if you are really in business, your clients are your team members. It is no difference when we are looking at prospecting for new team members, onboarding new team members, and retaining team members. It is a very similar process when we go and talk about “TEAM”.

Read More

6 Tips to Building a Purpose-Driven Brand

By | Blogpost, purpose

Do you know the WHY of your business? It’s your business’ purpose – aside from making a living – it’s the core reason why your business exists. Having a purpose-driven brand means infusing your business with passion, vision, and values, along with a desire to make a positive impact.

why-2028045_1280

A lack of purpose is easy to identify in people: if they are unmotivated, stressed, unfulfilled, pessimistic or they play the blame game, then they aren’t clear on their own why. In a businesses without a clear why, you will see plenty of evidence including lack of appreciation for their employees, a culture of increasing margins at any cost, and a negative atmosphere.

The good news is that you can find your why, and at the same time clarify your business’ why by adopting the following tips.

  1. Write down what you’re good at.

All of it. Everything from cooking omelets to putting together a chic outfit… from ‘wrenching’ on your motorcycle to strategic planning… from starting a fire to reading upside down to your kids.

  1. Write down your needs and wants.

In other words, your ideal personal/professional life (the line will blur).

  1. Write down your values.

What’s important to you? Freedom? Integrity? Community? Altruism? Innovation? Note: don’t say “wealth” because wealth is only a means to an end – think about what you will do with your wealth.

  1. Write down how you want to be remembered.

What do you want your legacy to be? This is the impact you want to make in the world. It could be anything from helping people find the right home, to making sure your guests have a memorable dining experience, to raising happy and self-reliant children.

  1. Read what you have written and refine it over the next couple of hours, days or weeks.

Let it percolate in your mind. This is vitally important because you will give your brain a chance to start forming associations. Apple co-founder Steve Jobs, for example, had a passion for calligraphy, which is how he developed the iconic Apple fonts that have become the standard for modern communications. Don’t try to force any associations or come up with ideas. Just let your mind ruminate on it, playfully and freely.

  1. Write a mission statement.

This is where you match your skills to your needs/desires and your values. Use words, phrases, sentences… don’t worry about grammar… this is for you, to clarify your purpose. Your mission statement should inspire you.

To inspire you:

Patagonia clothing brand:PATAGONIA

“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

Honest Tea:

“Honest Tea seeks to create and promote great-tasting, healthier, organic beverages. We strive to grow our business with the same honesty and integrity we use to craft our products, with sustainability and great taste for all.”Nordstrom_N_logo

“Offer the customer the best possible service, selection, quality and value.”

JetBlue:

“Up for Good: In the air and on the ground, we’re committed to bettering the lives of our customers, crew members, and communities – and inspiring others to do the same.” 

 Your purpose should ignite your passions, stimulate personal growth, inspire you to be the best you that you can possibly be, leverage your skills/knowledge/experiences so that your business is authentically “you.”

Your statement should be achievable (like a big goal, you want your mission statement to be SMART – challenging yet fulfilling). It should positively impact your customers, employees and community and describe how you would deliver on your promise.

Once you know your business’ why, the “how” of doing business will fall into place. Your statement will give you focus, motivation and it will guide your decisions in a way that is satisfying, fulfilling, positive, challenging (in a growth-minded way), and yes… fun.

Like Simon Sinek said, “People don’t buy WHAT you are selling, they buy WHY you are selling it.”

 

 

Finding Purpose in the Business World

By | Blogpost, purpose

If your ideal life includes spending your days happily doing what you love, there’s no reason you can’t leverage that passion into some serious money.

You don’t have to settle for a business model that doesn’t suit your personality; you don’t have to provide products or services that don’t resonate with you just for the sake of a good paycheck. If you’re a little creative and you believe that what you love to do can help others, you can make serious bank doing what you love. Here’s how:

1. Know yourself. What’s your passion? What do you feel happiest doing and sharing? Look at your activities; find the common thread and clarify what you gravitate toward time and time again. You may be a natural artist; you may enjoy number-crunching; you may love to install tile or design closets. If you have several different passions that seem to be unrelated, you can still morph them together into a fantastic new business… but first, get clear on what you would love to spend your time doing.

2. Identify a need in the marketplace. Start with thinking about your ideal clients. Never mind what you think they “should” be like; imagine and define your IDEAL clients; the types of people you would WANT to interact with and provide a service to on a daily basis. Where do they live? What do they do? What’s their income level? Education level? What are their interests and passions? And most of all, what do they need? How can what you love to do, fill that need? Imagine what you want the ideal scenario to look like.

 3. Perfect your elevator pitch. If you were in an elevator with someone and you had 30 seconds to tell them what you do, what would you say? REFINE your elevator pitch until it’s second nature. No “ummm….”! No hesitation, not hunting for the right words. First impressions count and you never know who you might meet: it could be the perfect client, and your perfect client has friends. And they have friends.

4. Think about how your service or product can benefit your clients over time as opposed to providing a one-time benefit. Create packages; programs; repeat sales; identify add-on sales opportunities. Think about how you will stay in your clients’ awareness and maintain your relationship with them over time.

5. Leverage your spheres of influence. How can you help people you know? How you can help the people they refer to you? In the process, you might identify even more needs that are not being met by your competitors.

6. Create a compelling offer based on your client’s needs.

  • If your offer is compelling, it won’t sound like this: “Hi, I’m Jessica. I make homemade beauty products. Want to buy some?”
  • It will sound like this: “Hi, I’m Jessica. I’ve developed a skin care product line that addresses your concerns about toxic additives and environmental impact. All of my products are hand-crafted out of 100% natural ingredients that don’t irritate the skin and they’re completely safe for babies. Do you have any skin problems that might benefit from a natural skin care product?”

7. Design a delivery system (the nuts and bolts of delivering a product or service). Map it out exactly. If you create tangible objects, how long does it take to create one for a client? If you provide services, how long do you schedule for each client?

You have certain talents and interests for a reason. They are there to be shared. So boldly take those passions and create a business plan and start making money doing what you love!

 

Inspired by a blog post by Ann Welch of www.ideallifevision.com